Wildlife and Countryside Link is an English environmental coalition that brings together 90 organisations, such as RSBP and the Woodland Trust, to advocate for the protection of nature.
Background
Brief
Whistlejacket were tasked with creating a flexible design system which would capture the attention of legislative powers and encourage them to take action towards the campaign’s goal of supporting wildlife recovery and climate resilience.
Wilder by Design
Wildlife and Countryside Link
Solution
We developed a comprehensive and flexible design system with a vibrant colour palette, crafted with the aim of capturing viewers attention while also having ties to the UK’s wildlife and landscapes. These colours work effectively with the modular design system to create impactful, yet simple design assets, ensuring this campaign identity could be used easily by its multiple members and partners. This identity also included a bold and playful logo mark which embraces negative space to showcase the variety of wildlife that the campaign is trying to protect. We also created thorough brand guidelines, a collection of templates for social media presentations and letterheads for the Wildlife and Countryside Link’s communications with internal and external audiences.
Campaign Objectives
“It was important to us that the campaign’s branding captured the need for both wildlife and people – a need that Whistlejacket perfectly captured in the campaign’s logo and use of positive imagery. Whistlejacket created a campaign identity that allowed us and our members to catch the attention of audiences who may not have otherwise been engaged in the issue of planning reform.”
Ben Rider – Media & Communications Manager, WCL
